First Impression is a e-Boutique based out of Newark, NJ. First Impression is created and own by Shareeda McCollum. After graduating Centenary College in 2014 with her MBA with a concentration in Fashion merchandising Shareeda quickly discovered the lack of quality career jobs in the fashion industry. However, with her unwavering drive to be apart of an industry that is extremely selective and has limited opportunity Shareeda decided to craft her own lane. In May of 2016 Shareeda launch First Impression. Shareeda’s ultimate goal is to create a business that offers opportunities to future fashion graduates. Graduates who have a strong passion to be a part of an brand that builds up and supports self-confidence, self-image and spreads positive social awareness though fashion.